Apple’s iPhone 3G S debuts

Customers lined up at Apple Stores around the world to be among the first to own the new iPhone 3G S, which went on sale Friday. Apple (AAPL, Fortune 500) began its rolling release of the iPhone 3G S in the United States at 7 a.m. ET. It then debuted in successive time zones each hour. (For more on the iPhone 3G S launch, see the Apple 2.0 blog) About 300 people stood outside the Apple Store on New York’s 5th Avenue — some of them since early Thursday — waiting for the doors to open. Inside the store, employees were seen being briefed about the new phone’s features before selling it to customers. I got on line at 2 a.m.,” said Luis Palacios, 22, of New York, who was one of the first to emerge from the store with a new iPhone. “It was really early, but it was worth it for the video.”

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Though lines were long, they were shorter than anticipated — the Apple Store put out many more yards of metal barriers than necessary. An Apple Store employee said it would likely take about three hours to sell iPhone to the customers who were lined up before the store opened. He said the line was longer during the last iPhone release in July.

Joining the would-be buyers were lots of reporters looking to see if the new device, unveiled at the Apple developers’ conference in San Francisco earlier this month, would attract the hubbub of previous iPhone versions.

The new smart phone comes equipped with a 3-megapixel camera with video capturing and editing capabilities, improved battery life with up to 12 hours of talk time and 30 hours of audio, voice-command control, and a built-in digital compass.

“The new iPhone is redefining what people can do on a phone,” said Calvin Evans, an app designer for “We’re now able to live stream complete games on a handheld device.”

The 16-gigabyte iPhone 3G S can be had for $199 with a new contract with exclusive carrier AT&T. The 32-gigabyte version costs $299 with a new activation.

Apple will also continue to sell a second-generation iPhone 3G with 8 gigabytes of memory for $99. The new OS 3.0 operating system, which was launched last week, comes installed on the iPhone 3G S, and is available for free download on all existing iPhone. OS 3.0 enables users to cut, copy and paste for all applications, which iPhone users have long demanded. The operating system also features an undo gesture, which will undo the last action by shaking the phone.

The launch comes less than a week after rival Palm (PALM) unveiled its much ballyhooed Pre smart phone on the Sprint (S, Fortune 500) network and Research In Motion (RIMM) announced it will debut the new Blackberry Tour on Sprint and Version (VZ, Fortune 500) in the coming months.

Despite ramped-up competition, Apple is hopeful the phone will help the company solidify itself as a smart phone leader. The last time Apple released a new version of its popular smart phone, the iPhone 3G, in July 2008, the company was able to rack up significant smart phone market share.

In the third quarter of 2008, Apple controlled a 30.1% share, up from just 7.4% in the second quarter and second only to Blackberry maker Research In Motion, which controlled 40.4%, according to IDC data. But Apple’s share has slipped significantly since then, falling to just 19.5%, compared to 55.3% for RIM


Piper Jaffrey’s senior research analyst Gene Munster said he expects Apple to sell 500,000 iPhone over the weekend. That’s half of what Apple sold during the 3G launch, though that phone launched in 21 countries compared to eight for the 3G S. Still, that’s much more than the 50,000 Pres that analysts estimate Palm sold in the first two days of sales.

Written by :Topics of Today


1 Comment »

  1. 1
    Ella Says:

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